Unconscious Creativity and the Power of Buttons
Jordan Gogos, an Australian designer, is pushing the boundaries of fashion with his unique perspective on unconscious creativity. His recent show at UNSW's Paddington campus was an exploration of the unexpected, and it certainly delivered a memorable experience.
The Button's Paradox
Gogos delves into the seemingly mundane topic of buttonholes, questioning our unconscious actions. It's intriguing how we rarely give a second thought to the buttons we fasten daily. But Gogos sees a deeper meaning here, a metaphor for embracing the unknown.
What I find particularly fascinating is his observation that buttons, despite their simplicity, can significantly alter a garment's context and categorization. This is a powerful statement on the transformative nature of small details.
Embracing the Unforeseen
The show itself was a testament to this philosophy. A fire alarm, initially mistaken for part of the soundtrack, led to an evacuation, adding an element of surprise. This incident, in my opinion, beautifully illustrated Gogos' theme of embracing the unforeseen.
When the show resumed, Gogos' signature style was on full display, but with a twist. The use of mismatched buttonholes transformed garments, creating sculptural yet tactile pieces. This is where his genius lies—in taking something ordinary and making it extraordinary.
A Vivienne Westwood Influence
Gogos' reference to Vivienne Westwood is not without reason. By playing with button placements, he achieves a similar silhouette, but with a unique twist. This is a designer who understands the power of subtle adjustments and their impact on the overall aesthetic.
Wearable Art and Community
Gogos' designs have evolved from wearable art to pieces that seamlessly blend art and wearability. The inclusion of familiar faces from the fashion and art world in his shows is not just a trend but a reflection of his belief in community. Collaborating with designers and artists like Alvi Chung, Clair Helen, Kirsha Kaechele, and Ramesh Mario Nithiyendran, Gogos creates a dialogue that enriches his work.
The wearable art piece worn by designer Ruby Pedder is a testament to his ability to make the unconventional wearable. This is a designer who understands the balance between art and fashion, ensuring his pieces are not just visually striking but also functional.
The Power of Collaboration
Gogos' emphasis on community and collaboration is refreshing in an industry often portrayed as cutthroat. He recognizes that creativity thrives in dialogue and that challenging perspectives are essential for growth. This inclusive approach is not just a marketing strategy but a genuine belief in the power of collective creativity.
The show's finale, featuring Mary Argyropolous, a rising talent, alongside other collaborators, symbolized this spirit of unity. Gogos' work is a testament to the idea that fashion, like any art form, is strengthened by the diverse voices that contribute to it.
In conclusion, Jordan Gogos' work is a thought-provoking exploration of creativity, challenging us to embrace the unexpected and find beauty in the everyday. His designs, like his philosophy, are a celebration of the transformative power of collaboration and a fresh perspective.
