The Super Bowl 2026: A Showcase of Luxury Timepieces from Bad Bunny to Jay-Z
This year's Super Bowl was nothing short of spectacular, marked by a multitude of unforgettable moments. The Seattle Seahawks delivered a stunning performance, decisively defeating the New England Patriots through remarkable defensive prowess. In a groundbreaking move, Bad Bunny became the first male solo Latin artist to grace the halftime stage, performing his entire set in Spanish and paying homage to Latino culture with heartfelt tributes. The event was further electrified by surprise acts from superstars like Lady Gaga and Ricky Martin, along with appearances from A-listers such as Cardi B, Pedro Pascal, and Jessica Alba.
Among all the highlights, the watches worn by celebrities stood out as a testament to luxury and style. Bad Bunny completed his custom Zara outfit with one of the latest models from Audemars Piguet, the Royal Oak, showcasing his fashion-forward choices. Notably, Tom Brady and DJ Cruz were also seen sporting rare variations of the Royal Oak, while Jay-Z made a statement with a breathtaking Patek Philippe Celestial from the sidelines. Jamie Foxx sparkled in a dazzling diamond-encrusted Hublot Big Bang, adding to the glamour of the occasion.
Here’s a closer look at some of the finest timepieces that graced the 2026 Super Bowl.
Bad Bunny: Audemars Piguet Royal Oak Self-Winding Malachite
Bad Bunny certainly made waves with his choice of watch, flaunting a newly launched Audemars Piguet model. This particular Royal Oak Self-Winding features an eye-catching malachite dial, a stunning detail that caught attention even amidst the vibrant colors of the halftime show. Each slice of malachite is unique, showcasing its crystalline structure, which means no two watches are identical. The case, integrated bracelet, hands, and hour markers are all crafted from luxurious 18-karat yellow gold, perfectly complementing the striking green tone of the dial. Notably, the design eschews date windows and subdials, allowing the malachite to take center stage.
Available in two sizes, the Royal Oak Self-Winding comes in a 41 mm version priced at $81,900 and a smaller 37 mm version costing $75,700, each boasting different movements. The larger model is powered by the Calibre 4309 automatic movement, offering a power reserve of 70 hours, while the 37 mm option features the Calibre 5909, with a 60-hour power reserve. Bad Bunny opted for the 37 mm variant, aligning with current trends favoring smaller cases and stone dials.
Jay-Z: Patek Philippe Grand Complications Celestial
When it comes to horology, Jay-Z's Patek Philippe Celestial is akin to scoring a touchdown in terms of prestige. Launched in 2015, this timepiece has been hailed as one of the most significant Patek models of the 21st century. Distinguished by its 44 mm platinum case and a deep blue dial featuring a rotating sky chart, this watch provides a real-time view of the northern hemisphere's night sky. Additionally, it tracks the Moon's phase and orbital position, making it not just a watch, but a celestial navigator. The price tag? A staggering $394,000, reflecting its exceptional craftsmanship and complexity.
Tom Brady: Audemars Piguet Royal Oak Perpetual Calendar
Tom Brady showcased a stunning blue Audemars Piguet Royal Oak Perpetual Calendar ahead of the game. Released in 2022, this watch is notable for being the first to feature a case and bracelet entirely made of blue ceramic. The monochromatic design extends to the grande tapisserie dial and subdials, creating a cohesive and sleek look. Currently, this remarkable piece commands around $500,000 on the secondary market, highlighting its desirability among collectors.
DJ Cruz: Audemars Piguet Royal Oak Selfwinding Turquoise
Not to be outdone, DJ Cruz was seen wearing an Audemars Piguet Royal Oak featuring a vibrant turquoise dial. Unlike typical colored dials, this watch boasts an actual turquoise stone face, setting it apart from others, including the iconic Tiffany-blue Patek Philippe Nautilus. Released in 2023, this eye-catching piece originally retailed at $61,500, but its value has soared to over $150,000 on the secondary market, demonstrating the rising popularity of stone dials among collectors.
Jamie Foxx: Hublot Big Bang Unico King Gold Pavé
Jamie Foxx brought the sparkle with his Hublot Big Bang Unico, which is designed to grab attention. With a retail price of $60,100, this watch features a 42 mm case made from Hublot's signature King Gold and is adorned with a remarkable 170 diamonds, alongside a matching gold bezel featuring an additional 126 diamonds. The matte black skeletonized dial adds a striking contrast, enhancing the overall opulence of the piece.
These standout timepieces not only reflect the personal styles of their wearers but also highlight the intersection of sports, music, and luxury. What do you think about these extravagant choices? Do you believe that such high-end watches are a necessary accessory for these celebrities, or are they simply a way to flaunt wealth? Share your thoughts below!
